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Poster of Soviet Armenia

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This poster was issued by Intourist, the official travel agency of the former Soviet Union, in around 1936. It was included in the V&A's Art Deco exhibition in 2003. It advertises the former Soviet Republic of Armenia as a tourist destination. Intourist had the state monopoly on travel during the Soviet era, and still dominates the travel trade to many provincial Russian locations. The image of Soviet Armenia communicated here is a glamorous and varied one. The train and the car in the foreground boast the advanced modern machinery of the period and the high railway bridge is an example of Soviet engineering skills. The beauty of the country's natural landscape is shown in the background. The poster creates an image of glamorous tourism, and is similar to travel posters produced in western Europe at the time.

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